WHY 5% NIACINAMIDE? Because More Isn't Always Better. This dermatologist recommended concentration delivers visible glow and tone improvement -- without the irritation and dryness. Backed by a hydration-rich formula with hyaluronic acid and antioxidant botanicals, it leaves skin smooth, even, and barrier-strong.IMPROVE DULLNESS: Niacinamide helps to improve skin radiance, refine pores, and reduce blemishes for a more even skin tone. This powerful hyaluronic serum combines niacinamide, hyaluronic acid, and vitamin E to enhance skin's glow and resilience with the right balance for your skin.NO NEED TO TOLERATE REDNESS OR DRYNESS TO GET REAL RESULTS: Our lightweight, hydration-rich formula features a blend of Niacinamide, Antioxidants and Hyaluronic acid for deep hydration without leaving a tacky residue, ensuring a smooth, dewy finish.ENVIRONMENTAL DEFENSE: Vitamin E provides antioxidant protection, guarding skin against damage from free radicals and environmental stressors.CLEAN & VEGAN: Free from synthetic fragrances and cruelty-free, suitable for all skin types and daytime application. In the morning, massage onto clean, dry skin before moisturizer. Avoid eye area. Keep in a cool, dry place out of direct sunlight.