GOOD MORNINGS START WITH GOOD INGREDIENTS: Bob’s Red Mill Oat Bran Hot Cereal is carefully milled from top quality oats; the creamy, soothing texture and pleasantly nutty flavor are nourishing and satisfyingBREAKFAST, PERFECTED BY NATURE: Finely milled from the nutritious outer layer of the oat groat, Bob’s Red Mill Oat Bran Hot Cereal is ready in just five minutes; a full-bodied taste and creamy texture; fiber and plant-based proteinNATURALLY DELICIOUS OATS: An excellent source of fiber with 7 grams of protein per serving, oat bran is a simple and tasty way to start your day; this hot cereal is a great source of long-lasting energy to fuel your morning and keep you full longerA VERSATILE PANTRY STAPLE: Beyond hot cereal, oat bran is an essential kitchen staple; use it in recipes for muffins, breads, cookies and pancakes; elevate your favorite dishes with the nutty flavor of oat branIT STARTS WITH GOOD INGREDIENTS: A leader in natural foods since 1978, Bob’s Red Mill is committed to good ingredients made with the passion and expertise of our founder, Bob Moore; proudly 100% employee owned