REDUCES 2X CONTAMINANTS: Includes a BritaPlus high density water filter that traps twice as many contaminants including chlorine, mercury, cadmium, copper and zinc; packaging may varyHELPS RETAIN MINERALS: The BritaPlus Water Filter helps retain minerals and electrolytes for great tasting water; minerals and electrolytes retained are not necessarily in all users’ waterCHANGE EVERY 2 MONTHS: Approximate timing based on 40 gallon filter life and average family usage of 11 glasses per day; works in all Brita systems except StreamSAVE 240 dollar A YEAR WITH BRITA: Never buy cases of bottled water again; when you switch to Brita, you are helping your family save 240 dollar a yearREDUCES SINGLE USE PLASTIC: Just one Brita filter can replace up to 300 plastic bottles; that makes 1,800 bottles replaced per year when you switch to Brita