HAIR REBORN: Dove Intensive Repair hair shampoo renews with every wash-hair is reborn 10X stronger. when using SH/CD or SH/Mask vs. non-conditioning shampoo.SHAMPOO FOR DAMAGED HAIR: This Dove shampoo with Glutamic Amino Serum stops 98% of visible hair damage. due to breakage vs. non-conditioning shampoo.BIO-PROTEIN CARE: Our Intensive Repair range with Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion protein strength builders with every wash. shampoo, conditioner/mask & serumHOW TO USE: Apply hair repair shampoo to wet hair, lather and rinse before using conditioner. For extra hair repair, use the Dove Intensive Repair Hair Mask once a week.BACKED BY SCIENCE: This damaged hair repair shampoo uses Dove technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage.CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.