INTENSIVE DAMAGE REPAIR – Revive and restore your most stressed-out hair with this intensive damage-care shampoo. Formulated to target breakage, split ends, and brittle strands, it helps reverse signs of damage from bleaching, coloring, heat styling, and chemical treatments. Each wash works to rebuild hair’s strength and elasticity, so dry, over-processed hair feels softer, smoother, and more resilient – no more straw-like, fragile ends.VEGAN COLLAGEN & PEPTIDE INFUSED – Powered by next-generation hair repair actives. Fermented vegan collagen peptides (cruelty-free and plant-derived) mimic the structural proteins in healthy hair, helping to seal the hair shaft and reinforce weakened strands from the inside out. A dose of copper tripeptide and pro-vitamin B5 (panthenol) supports the repair process by improving moisture retention and reducing frizz, leaving hair stronger and silkier after each use.STRENGTHENS & PREVENTS BREAKAGE – Fortified with an innovative plant-based protein complex (including quinoa, lentil, and apricot extracts) that works like keratin to strengthen hair without the damage of animal-derived keratin treatments. This shampoo actively helps prevent future split ends and snapping by fortifying the hair cuticle. Hair feels stronger, with up to 2x less breakage during brushing and styling*, and gains a healthier, more lustrous appearance with consistent use. *[Internal study by Pacifica]100% VEGAN & CRUELTY-FREE BEAUTY – Pacifica’s clean beauty ethos means this damage repair shampoo is vegan, cruelty-free, and eco-conscious. Made in the USA with globally sourced ingredients, it contains no animal-derived ingredients or testing. The formula is dermatologist tested and free of mineral oil, making it a conscientious choice for restoring hair health. Enjoy the light natural coconut scent as you transform dry, damaged hair into shiny, healthy-looking locks – all with a guilt-free, planet-friendly formula.100% VEGAN AND CRUELTY-FREE safe for the planet, animals, and you!