Strong Hold Hair Styling Clay for Men: Aveda Men Pure-Formance Grooming Clay gives hair maximum hold with a matte finish.Lightweight Formula: Grooming Clay adds texture and hold without shine and allows you to create and control your style, whether you use a comb or your fingers.Discover Aveda Men Pure-Formance: Our men’s hair care line includes shampoo and conditioner, Shave Cream, Thickening Paste, and so much more, all designed for men’s hair.How to Use: Work a small amount between palms and apply evenly through damp or dry hair.Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.