REDUCES 2X CONTAMINANTS VS. STANDARD*: BritaPlus high-density filter traps twice as many contaminants as our Standard filter — including chlorine, mercury, cadmium, copper and zinc — for superior filtered water from your 27-cup UltraMax dispenserHELPS RETAIN MINERALS & ELECTROLYTES: BritaPlus filter helps retain beneficial minerals and electrolytes naturally present in your water for great-tasting, balanced filtered water for the whole family — all day, every dayLARGE 27-CUP BPA-FREE DISPENSER: Made without BPA, the UltraMax holds 27 cups of filtered water and features a convenient spigot for easy dispensing; fits on most countertops or in the fridge for flexible placementREPLACE UP TO 300 PLASTIC BOTTLES: One BritaPlus filter replaces up to 300 single-use 16.9 oz plastic bottles — reduce plastic waste and save money by switching to BritaWQA NSF/ANSI CERTIFIED — LASTS 2 MONTHS: BritaPlus filter is certified by WQA to NSF/ANSI standards; replace every 40 gallons or approximately 2 months. *vs. Standard filter. Minerals retained may not be in all users' water. Substances reduced may not be in all users' water